Chris Leon

SugarSync!

2009-07-09T10:35:00.000-07:00

Waddup, Being a creative on the go I know how important it is to have access to my files on the go, I found this badass solution if you have an iPhone it's even better check it out.

https://www.sugarsync.com/referral?rf=bndx87orpja8z

Kellogg, Pedigree to advertise good causes in Super Bowl

2009-01-25T22:34:00.000-08:00

By Laura Petrecca, USA TODAY
Rookie Super Bowl advertiser Kellogg's Frosted Flakes hopes to make a gr-r-reat first impression by using its high-priced ad time to promote doing good.

It won't have the field to itself for charity messages, however. Another first-timer, Pedigree pet foods, will promote dog adoption to the more than 90 million viewers expected on Feb. 1. Kellogg and Pedigree won't say what they paid for the time, but NBC has said 30-second slots are averaging $3 million.

The breakfast biggie's 30-second spot — which includes spokesman Tony the Tiger — asks viewers to go to FrostedFlakes.com and nominate a kids playing field to be rebuilt on Kellogg's dime. The ad shows a run-down field morph into a lush playground.

Rachel Winer, account director at Kellogg's ad agency Leo Burnett, says the earnest ad will stand out. "We decided to zig when everyone else was going to zag," she says.

Pedigree is going for comedy with a 30-second ad that shows pet owners who adopted wild animals instead of pooches. "You don't want to ruin a Super Bowl party" with a downer, says Chris Adams, a creative director at agency TBWA/Chiat/Day Los Angeles.

In one scene, an ostrich chases a mailman. In another, a rhino is so excited to be going for a walk, it bursts through its owner's closed door.

Such spending to promote a cause instead of a product might seem counterintuitive, but Pedigree says each time it runs adoption-related ad campaigns, it sees double-digit sales increases. The message makes people "feel good about buying our products," marketing director John Anton says.

A risk, however, is that in this economy, a costly ad buy promoting a pet cause could come across as inappropriate, warns Kelly O'Keefe, a professor at ad school VCU Brandcenter.

Some viewers may agree with USA TODAY reader Phil Morgan of St. Marys, Ga., who says money for game ads should instead go directly to a charity.

Other than the National Football League's annual ad promoting ties with the United Way, philanthropic Super Bowl ads have been uncommon. Most recently, Dove aired an ad that promoted self-esteem for girls.

An Anheuser-Busch Super Bowl ad for Bud Light also will have a charity element, but unseen. It has talk show host Conan O'Brien, who asked A-B to donate his fee to The Fresh Air Fund.

2009-01-25T22:28:00.000-08:00

Wow!

Colorado is awesome.

Moving to Colorado

2008-04-13T16:09:00.001-07:00

Google Maps Route to CO

Gallery

Hart energized by new deal

2008-04-10T18:43:00.001-07:00

Chargers strong safety Clinton Hart has a new contract and a renewed desire to prove his worth.

View Original Article

Blogged with the Flock Browser

My first expericence with Flock

2008-04-10T11:40:00.001-07:00

So this is my first entry in a very long time. I decided to test this new browser called "Flock" the web browser. It seems very interesting and possibly extremely useful. I encourage you to y least read up on it. It seems to be all of what an individual would need to stay in touch with anything and everything. If you go to "http://www.apple.com/downloads/macosx/internet_utilities/flockwebbrowser.html" u can download it for free. Well until my next blog post. C YA!

Blogged with the Flock Browser

my sister

2007-10-30T17:21:00.001-07:00

so my sis just came to sd to visit and surprise my mom. My mom was so
surprised she started to cry. It was nice to see her it's been a
while. She seems all grown up. We won't see her during thanxgiven
that'll be a first for us, things to get used to I guess. She had a
good time while she was here we did too. Gonzo missed her alot, he
doesn't nearly as much love without her around, gonzo hadn't seen her
in a long while when he saw her he snarled and growls at her. Needles
to say michelle was a little tense. She got back ok and went to work
the next day.

--
Christopher Leon
-
Designer
---------------------
URL:www.xl77.com
EML:cleon.77@gmail.com
PHN:619.997.2863

in borders...

2007-10-24T18:53:00.001-07:00

so I've bin in borders looking @ der design books dey have
a gud selection of hard to find books. Well this is my first blog entry
in a while & I'm doin it thru my iPod. Technology isn't it great.

--
Christopher Leon
-
Designer
---------------------
URL:www.xl77.com
EML:cleon.77@gmail.com
PHN:619.997.2863

token please

2007-10-24T18:40:00.001-07:00

would like a token please!

--
Christopher Leon
-
Designer
---------------------
URL:www.xl77.com
EML:cleon.77@gmail.com
PHN:619.997.2863

My blog redesign...

2007-06-14T16:20:00.000-07:00

So I’ve redesigned my blog to the new look of what my new site is going to look like. I felt it was overdue even though I just redesigned my site about two months ago. Oh well...I guess I’m never happy with my own stuff. side note I’m heading off on a road trip to Oregon...my sisters is moving there...why? who really know. it’s a 1,058 mile trip pretty damn long if I say so, doing it in two days, in a 69 Buick Skylark with a radio t hat partly works no cigarette lighter so no external power there and one speaker works sort of oh and the gas gauge partly works I hope my math is good. Man...I’m tired already and I haven’t even left yet. We’re leaving at 3am ass crack of dawn, it’s gonna be a 13 hour day sooooooo...looking forward to it. YEAH! sigh...the flip side never been to Oregon or that far up in California so it’ll be something new. Well need to head out leaving work early so have fun and PEACE!

Figuring out Technology

2007-04-03T20:26:00.001-07:00

So I’m trying to upload my journal entry onto my existing blog, let’s see how this is going to work, let’s all cross our fingers.

Tomorrows entry today.

2007-03-13T01:27:00.000-07:00

I wanted to enter tomorrows entry today, because, well...frankly I was curious to see how MacJournal would handle uploading another entry into Blogger. That’s all. Bye

Technology is Fascinating!

2007-03-13T00:48:00.000-07:00

Let me start off by saying that we live in a day and age where technology has made our lives much easier, however much more difficult at the same time.
I feel like we seem to have everything at our disposal however we can’t escape it simultaneously. Food for thought as we venture the long distant road of life and ponder what our meaning is and how we fit in this little but giant world of ours. I’ll leave you with this, fear not the unknown but the known.